Setting up a business is relatively easy when you have a good idea, internet connection and laptop. Sustaining said business is a bit more complex, particularly from a sole trader perspective. Budget constraints are often sighted as being the leading barrier when it comes to business marketing. How then is it possible to market your company on a budget? Effective networking is the answer to this, and we have set out a few tips on how to achieve this on a shoe-string.
Harness the power of the social media tools that are at your fingertips. Facebook for example is an excellent medium to meet likeminded business people and potential customers. There are lots of groups that are free to join, and instantly connects you with a large group of people. Search for similar industry business groups, or to tap straight into your consumer market, search by social groups in your locale.
In a virtual world, people are inclined to think that business cards are redundant. However, can you recall a situation when you have unexpectedly met someone who might be a potential customer. Its times like those that a business card would come in handy, right? Make sure you always carry a stock on your person, just in case.
Do some research to ascertain if there are any networking events in your area. Some government funded business networking groups might exist, or it may be a case of putting on your best clobber and going to openings of new venues. Don’t underestimate the power of a conversation; you literally never know who you are talking to, and how they may be able to help your business in some way. Always put your best foot forward and conduct yourself professionally and respectfully in your everyday life.