Why Facebook is a Great Place to Run a Business From

Why Facebook is a Great Place to Run a Business From

To keep costs down, there is an increasing turn to Facebook as a company’s primary online presence. It is more prevalent in small towns and areas of a small population. Having a Facebook presence alone can be sometimes frustrating; a great example of this is where a restaurant only markets itself on this social medium, and does not have a visible menu. However, there is a lot to be said for Facebook for business, and here are just a couple of the benefits.

How to Get Yourself Out there to Build Your Business

How to Get Yourself Out there to Build Your Business

Setting up a business is relatively easy when you have a good idea, internet connection and laptop. Sustaining said business is a bit more complex, particularly from a sole trader perspective. Budget constraints are often sighted as being the leading barrier when it comes to business marketing. How then is it possible to market your company on a budget? Effective networking is the answer to this, and we have set out a few tips on how to achieve this on a shoe-string.

Four Reasons to try the Lean Canvas Business Model

Four Reasons to try the Lean Canvas Business Model

One of the most exciting aspects of creating your business model via the Lean Canvas approach is that it is an organic, intuitive, and agile process that lends itself to brainstorming and thought provocation. All the while, it keeps ideas reined in, focused and organized. Preparing a Lean Canvas can help you identify value for your business that differentiates it from others. It is a fresh approach to business planning that is perfect for the startup since it replaces the traditionally taxing, overcomplicated, and outdated process of business model planning.

Five Career Tips for New College Grads

Five Career Tips for New College Grads

It’s almost that time of year when throngs of new college graduates flood the marketplace. Perhaps you are one of them. If so, this advice is for you. So here we go, the five most important tips for new college graduates. Before the Interview Do Your Homework. By homework, we mean social engineering the heck out of your prospective employer. The more you want to work there, the more you need to know.